Expert Advice: 8 Most Profitable Coaching Niches For 2022 (2023)

Most Profitable Coaching Niches for 2022

When you start a coaching business, you need to pick a profitable coaching niche. The age-old saying, "The riches are in the niches," well … it's true. If you want to be a six-figure coach and beyond … you'll need a coaching niche.

Once you have a defined coaching niche, you'll be able to create an ideal customer profile (ICP). And, creating an ICP is one of the most important steps you'll take to build your business.

Your ICP is a hypothetical description of the person that would most benefit from your coaching services. Everything in your coaching business should revolve around your ICP. Your coaching programs and packages, marketing, on-boarding, intake forms, website … everything.

But, you can't create this profile until you choose a coaching niche.

Finding your coaching niche can be difficult. I had a hard time choosing mine as well. The key to picking a niche is combining your experience, coaching skills, and passions. All of the niches below have a highly motivated market, so you're all good.

The niches I've listed below are proven to be profitable. But, there's literally an unlimited number of niches and specialties within each niche. So, as you look through the list below, feel free to adapt any that stand out to you.

And, if you’re interested in becoming a certified coach, I highly recommend you check out the Coach Training Alliance’s IFC-approved online training programs. Within a short period of time, they will give you the Coaching, Marketing, and Business skills to become a highly successful coach. To learn more about CTA’s online program, click here.

Now let’s jump into the most profitable coaching niches for 2022!

List of the Most Profitable Coaching Niches:

For each niche, I’ve included the definition of each niche, potential sub niches, average salaries, and hourly rates. Note, the average salaries and hourly rates are simply an average. You’re in complete control of your pricing and how much you can earn as a coach.

1. Life Coach Niche

The definition of a life coach seems to be a little debatable. However, after some research, I've tried to compile the best possible description to describe what is a life coach. A life coach is someone that helps a client identify his/her goals and develop plans to achieve them. Simple, yet broad. That’s a challenge all life coaches face.

Often this person is professionally trained or certified in techniques to maximize their client's full potential to reach his/her desired results.

Some of the specialties or sub niches within the Life Coaching Niche include:

  • Happiness

  • Purpose

  • Stress Relief

  • Mindset

  • Personal Image

Average Life Coach Salary:

A certified life coach salary range is between $27,019 – $210,933. The average salary of a life coach North America is $61,900, according to the ICF Global Coaching Study. PayScale provides an average hourly rate of $31 with the top earners charging $98/hour.

2. Health Coach Niche

The definition of a health coach is a little easier to explain. Often a health coach keeps his/her clients motivated and holds them accountable to live a healthier life.

A health coach is typically highly educated in health, nutrition, and/or exercise. They could be certified in specific areas or strategies to help clients reach optimal well-being through living a healthier lifestyle.

Some of the specialties or sub niches within the Health Coaching Niche include:

Average Health Coach Salary:

According to the US Department of Labor, the average Certified Health Coach salary is estimated to be in the range of $50,000–$75,000, with the top 10% of Health Coaches earning $100K and above. PayScale provides an average hourly rate of $20 with the top earners charging $40/hour.

3. Executive Coach Niche

The definition of an executive coach is someone that assists executives, managers, and high potential leaders to unlock and unleash their full potential. Often, executive coaches help his/her clients effectively lead their teams and organizations.

However, they also work with leaders to stay live a healthy and balanced life as well.

Some of the specialties or sub niches within the Executive Coaching Niche include:

  • Leadership Development

  • Team Management

  • Communication

  • Conflict Management

  • Under-performance / high-performance

Average Executive Coach Salary:

According to PayScale the average Executive Coach salary is estimated to be in the range of $77,000–$180,000, with the average salary of $98,000. The average hourly rate of an Executive Coach is $250. At that hourly rate, you can understand why Executive Coaching is a profitable coaching niche.

4. Career Coach Niche

The definition of a career coach is to empower professionals of all levels to make informed career decisions. A career coach works with his/her clients on actions and accountability.

Often, career coaches work with clients to grow within their current career or transition into a new job. They can help with personal and professional development to include communication and leadership skills, building new resumes, negotiating salaries, and/or getting a promotion.

Some of the specialties or sub niches within the Career Coaching Niche include:

  • Career Advancement / Promotion

  • Career Transition / Change

  • Job Search

  • Interviewing

  • Retirement Planning

  • Work/Life Balance

Average Career Coach Salary:

According to PayScale the average Career Coach salary is estimated to be in the range of $33,000–$71,000, with the average salary of $44,000. The average hourly rate of an Career Coach is $25 but top career coaches earn $98/hour.

5. Business Coach Niche

The definition of a business coach is a little broad. However, a business coach works with individuals or teams within organizations to achieve business goals and objectives.

A business coach helps his/her clients understand his/her role in reaching business success. Business coaching can overlap with other coaching niches, such as leadership/executive development. But, the overall goal is to support the client to reach and exceed their desired outcomes.

Some of the specialties or sub niches within the Business Coaching Niche include:

  • Small Business / Entrepreneurship

  • Growing a Business

  • Starting a Business

  • Marketing

  • Team Building

Average Business Coach Salary:

According to PayScale the average Business Coach salary is estimated to be in the range of $37,000–$104,000, with the average salary of $70,400. The average hourly rate of an Business Coach is $40, but top business coaches earn $75/hour.

6. Marketing Coach Niche

The definition of a marketing coach helps his/her clients develop a marketing strategy to build a company's brand and attract customers. A marketing coach will act as a mentor and advisor to train individuals on the right marketing activities to grow a business's revenue.

A marketing coach will provide support, but his/her clients own the execution of the marketing activities.

Some of the specialties or sub niches within the Marketing Coach Niche include:

  • Content Marketing

  • Social Media Marketing

  • Lead Generation

  • Search Engine Optimization

  • Niche Marketing / Development

Salaries for marketing coaches are similar to the business coaching niche above.

7. Relationship Coach Niche

The definition of a relationship coach is helping people find greater fulfillment in their personal or professional relationships. A relationship coach can improve his/her client's relationship goals, better understand their partners, thrive in marriage, grieve for a lost one, or take a relationship to the next level.

Relationship coaches also work with clients that are not yet in a relationship. They can work with singles to establish and get into better relationships.

Some of the specialties or sub niches within the Relationship Coach Niche include:

  • Divorce

  • Marriage

  • Dealing with a Loss

  • Better Sex

  • Dating

Salaries for relationship coaches are similar to the life coaching niche above.

8. Mindset Coach Niche

Mindset Coaching helps clients unlock their full potential by rewiring the brain to be its best self. Mindset coaches avoid giving direct advice or solving problems.

Instead, the mindset coaching process helps clients change perspectives and strengthen their belief in one's abilities as they toward achieving personal goals

Some of the specialties or sub niches within the Mindset Coaching include:

  • Motivation

  • Accountability

  • Performance

  • Success

Salaries for Mindset Coaching are similar to the life coaching niche above.

Coaching Pricing

How much should I charge for coaching? This is a question I hear all the time. You get all sorts of answers, but no real explanation on how to actually price services. Pricing for coaching can be difficult. But, hopefully I can clear that up a little below.

Your Next Steps

Now that you know the most profitable coaching niches, it’s time for you to make your choice. I want to encourage you to pick only ONE niche to start with. Understand everything you can about your niche.

Use the knowledge of your niche to build an ideal customer profile. Attract coaching prospects, learn to overcome objections, and sell the shit out of your coaching programs. Once you that process down, you can expand to another niche.

As a Personal Branding Coach, I help Coaches Grow Revenue by Attracting Ideal Customers Online. Feel free to reach out if you’d like more customers. This article is adapted from the Content Marketing for Coaches podcast. You can listen on any major podcast platform or click here.

Some links in this article may contain affiliate links. I only recommend products and services that I’ve used or have researched. If you decide to use the services I recommend, I may receive a small commission.

If you’re ready to attract ideal customers online, click below to learn more about working with me:

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